“The last five years I start to enjoy this process of seeing me outside of football, so who knows what will happen in the next year or two?” The metamorphosis from Cristiano the footballer to Cristiano Ronaldo the business mogul has seen the 34-year-old launch his own line of underwear, denim, footwear, a fragrance line, a digital agency, restaurants, gyms, and hotels.
Right now, he’s juggling his playing career with his numerous business ventures, but once his transformation is complete his long-running duel with Lionel Messi will be consigned to the history books and he’ll enter into a very different set of rivalries.
The likes of Tiger Woods, LeBron James, and Roger Federer—athletes who have attained immortal status in their given disciplines, whilst developing business portfolios away from sport—will become his new adversaries.
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